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Why do Operators Buy Lottery Software: The Strengths of the iGaming Niche

The sweepstakes business is the most widespread ​​gambling field in the world. Lotteries are allowed even in countries with fairly strict laws.

This simple gaming format does not require any special knowledge and skills from players. Everything depends on luck here. Therefore, many people from different regions try their luck by buying lottery tickets and participating in online draws. Find out more about this in-demand niche.

The Lucrativeness of Sweepstakes Projects

According to the research firm Market Insight Reports, the volume of the lottery market totalled more than $300 billion in 2020. Experts from this analytical centre assume that the industry's profitability will rise to nearly $400 billion over the next 4 years.

Lottery and casino software products are extremely relevant today. Such high popularity was provoked by the closure of land-based establishments due to the pandemic. The demand for lottery solutions is expected to continue to increase.

Promising Markets

Sweepstakes are widespread in every region of the world. However, the most active players are the Americans. In 2016, a resident of this country won the largest prize in history — more than $1.5 billion. Local punters are real fans of lotteries and other entertainments. Therefore, it is an ideal target market for starting a gambling business.

In addition to the United States, entrepreneurs should pay attention to the following countries:

  • the United Kingdom;
  • Italy;
  • Sweden;
  • China.

Lottery companies from these states are considered the most profitable in the world:

  1. China Sports Lottery — about $30 billion a year.
  2. China Welfare Lottery — $27 billion.
  3. Lottomatica (Italy) — $23 billion.
  4. La Francaise des Jeux (France) — $16 billion.
  5. Selae (Spain) — $12 billion.

In 2020, Europe accounted for more than half of the market share. This is due to the high level of salaries in this region and loyal gaming legislation.

Japan, India, and Australia are also very promising territories. Experts predict that the profitability of these markets will continue to grow rapidly in the coming years.

The Types of Online Lotteries

There are two main formats of sweepstakes:

  1. Regular draws. The results of a game are determined using a random number generator or a drawing machine. This process is broadcast in real-time.
  2. Instant lotteries. This kind of entertainment is also called scratch cards. The winning numbers are predefined. A player knows about his win or loss immediately.

Apart from the format of conducting draws, these types of lotteries differ in the frequency and size of the gains.

The prize pool of regular sweepstakes depends on the number of participants. The more tickets are purchased, the greater the winning amount. At the same time, people who prefer scratch cards are more likely to receive a prize. However, the size of monetary rewards is much lower in such games.

The Opening of Sweepstakes Start-Ups

To buy an online casino or a website with drawings, you need to go through the following stages:

  1. The study of legislative specifics. How to start a lottery business? First, it is necessary to explore the juridical nuances of different countries. It is essential to ensure that sweepstakes services are legal in a particular state.
  2. Obtaining a permitting document. To interact with your audience lawfully, you should obtain a licence. You can contact a gaming commission of the selected country or a regulatory authority of any offshore jurisdiction.
  3. The creation of an online portal. Put enough money into the development of a user-friendly and stylish website. Place only important information on the home page and in the customer menu in order not to overload players' attention.
  4. The purchase of sweepstakes content. Buy lottery software from reputable suppliers. Make sure of the high quality of products by testing their demo versions. Learn about the availability of certificates confirming the suitability of program components.
  5. The connection and technical supervision. Integrate software from the best lottery and casino providers to your platform with the assistance of professionals. Provide constant technical support of program products to stabilise the work of your project.
  6. The attraction of potential players. Get engaged in the active promotion of your turnkey casino or sweepstakes portal. Advertise it through relevant communication channels: social networks, instant messengers, information resources, etc.
  7. The retention of the loyal audience. Ensure optimal conditions for your regular customers. Reward them with additional bonuses and prizes. Organise special draws and loyalty programs for experienced clients.

The Main Things about Purchasing Lottery Solutions

The opening of a project with online drawings is a great way to cover a wide audience from different regions. This business is incredibly profitable and resistant to any external conditions.

To enter the niche, an operator should:

  • obtain an appropriate gaming licence;
  • find a good company offering lottery software for sale;
  • advertise his or her internet project properly;
  • retain solvent regular clients.

Follow the recommendations outlined in this article to open a thriving and lucrative business in any country. Buy worthy lottery content to attract new customers and always keep your audience interested.


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