James Paterson
James Paterson
I’m James Paterson and I teach marketing at Toi Ohomai Institute in Technology in Tauranga. We are a massively bi-cultural organization and I’m also passionate about marketing, with much of my mahi and research in the relationship marketing, sponsorship and communications area.
As it appears future funding is tightening around the Academy symposium and other initiatives, I would like to help our group shore up the future of the Academy and our symposium by being able to secure commercial sponsorship (if necessary) or looking at other funding/marketing options to ensure our groups sustainability going forward.
I have had the privilege of serving on the committee from 2014 to 2016 where I held the marketing portfolio and during that time I was involved in the rebrand of the Academy, developing the Academy website and other marketing collateral.
I love being surrounded by people with energy and enthusiasm and our current exec team has plenty of that, and so for all these reasons it would be an honour to serve again on our Academy Executive team.